Stylist-Approved Wardrobe Tips for Your Brand Shoot
Photo by Lindsey Stewart
WHAT TO WEAR
Choosing the right outfits for your branding photo shoot can feel like a challenge. You want to represent your brand while feeling confident in what you wear, but how do you pull it all together?
I’ve partnered with Jessica B Styling, an incredible professional stylist, to bring you expert tips on planning your wardrobe and looking your best for your shoot. Plus, you can download Jessica’s"What to Wear for Your Brand Photo Shoot" workbook for even more detailed advice and outfit inspiration. Score!
6 Wardrobe Tips for Your Brand Shoot
#1: Start with Your Brand
Your brand is the essence of your shoot. Consider the core values and personality of your business. Write down some keywords that reflect what you want to communicate. Is your brand polished, playful, or perhaps minimalist? These words will guide you in selecting outfits that truly embody your brand’s identity.
#2: Find Inspiration
Pinterest is a fantastic tool for gathering style inspiration. Create a new board for your brand shoot and start pinning outfits, colors, and styles that stand out to you. As you build your board, look for patterns and similarities — this will help you form a cohesive look for your shoot. Trust your instincts!
#3: Shop Your Closet First
Before you rush to buy new pieces, take a closer look at what you already have. There’s a good chance you own outfits that fit the aesthetic you're aiming for. Jessica’s tip? Pull out your favorite staple items, like blazers, classic denim, or tops that align with your brand style. Sometimes adding a new accessory can give a well-loved piece a fresh twist.
#4: Mix, Match, and Layer
You don’t need a completely different outfit for every shot. Instead, focus on versatile pieces that can be easily mixed and matched to create new looks. For instance, swap out a top or add a unique accessory to transform an outfit without starting from scratch.
#5: Accessorize Thoughtfully
Accessories are the finishing touch that can elevate your look. Jessica recommends choosing accessories that enhance your outfit without overpowering it. If your brand has a casual, approachable vibe, avoid overly formal jewelry. Keep your accessories true to your personal style.
#6: Final Tip: Confidence is Key
The most important aspect of your outfit is how it makes you feel! If you choose pieces that make you feel confident and comfortable, it will shine through in your photos. For more detailed guidance, download Jessica’s "What to Wear for Your Brand Photo Shoot" workbook with practical tips to help you plan the perfect outfits for your shoot.
With these tips in mind, you’ll be well on your way to looking and feeling your best for your brand shoot. If you need a little extra guidance, I highly recommend reaching out to Jessica for Free Consultation. Let’s make sure every aspect of your photos truly represents you and your brand!
About Jessica B Styling
Hi, I’m Jess, a Personal Stylist. Five years ago, I went from dressing up every day to living in leggings and sweats. I had to learn the hard way, just how much clothes impact your day-to-day life and mentality. It was a tough season, until I started going to a mom group every Tuesday. This weekly event forced me to get dressed just one day a week. I realized very quickly that on the one day I was getting out of my leggings, I felt better and more productive and happier than all the other days. Making it through this time helped me to reconnect with myself and who I was before I became a mom. It also gave me the courage to start Jessica B Styling so that I can help other moms find themselves again through their personal style.