5 Reasons Why You Need Brand Photos
TIMING YOUR INVESTMENT
When you’re a business owner, especially a brand new one, you are mindful about every penny you spend - especially if there aren’t very many pennies in the bank yet.
You have to think about start-up costs such as space, equipment, product supplies, a website, etc. which drives your overhead up quickly.
So when it comes to professional brand photos - do you consider them as part of your essential start up costs or more of a splurge?
I understand why brand photography might feel like a “necessary-but-not-now” splurge, but I’m here to share 5 reasons why you need brand photos sooner rather than later.
Why Your Business Needs Brand Photos
#1 - Brand photos give you a higher perceived value
Even if you haven’t sold a single service or product - having professional brand photos on your site, social media platforms, and even in your email signature will give your business a higher perceived value. And, when potential clients or customers see these gorgeous images - they are more eager to learn more...and, ultimately, purchase. Give your brand the polish it deserves from the very start!
#2 - Brand photos make it easy for your dream clients to find you
Have a target market in mind? Make sure your brand photos both represent you AND are appealing to the people you want to be working with. You might have the actual services or products your dream clients want, but if the visual representation of those services or products is under par, well, they might just keep scrolling.
#3 - Brand photos contribute to cohesiveness
A hodgepodge of imagery (both in look and quality) can make your brand look very disjointed. Having a professional suite of images to choose from when loading pics to your site, store, or social platforms can instantly create a cohesive look and feel. This not only looks pretty, but it helps to elevate your brand reputation, too.
#4 - Brand photos help to differentiate you
Is your industry saturated with competition? Are you looking for a way to set your brand apart? Professional brand photos will do just that! Sometimes the professional and curated look and feel of your site or social platforms is all that it takes to help your customers choose you over someone else.
#5 - Brand photos give you evergreen content
Sure, your personal aesthetic or product line might change over the years, but brand photography tends to be evergreen in nature. Meaning, you can use the photos over and over again - all stemming from that initial investment. When thinking about where to use the images - remember, the sky’s the limit! Check out this post for more ideas.
I hope these 5 tips help you to better understand how an investment in brand photography is a smart investment in the health and success of your business. I can’t wait to support you and see your business grow! Contact me today to discuss your branding session.